The 800lb Gorilla of Online Marketing (Part 2) (Video)

by Marc Lindsay / LTSEO

Last month we took you through the first video for the basics of Search Engine Optimization.

Any business worth its salt understands the value of ranking in the major search engines for its market and its major keywords. If you are a retailing business for example, your prime location is in a high traffic shopping centre that gets you a lot of exposure. The centre will sell you on their advertising budgets, their walk through traffic, and what their overall revenues are for each of the various shops.

Notice one key word there, “walk through traffic”. Walk through traffic does not mean, “targeted ready to buy your product traffic”, it means out of every 500-1000 people who walk past your shop, maybe 2-5 will walk in. And for that pleasure, the shopping centre will charge you $5,000-$10,000 or MORE per month for an averaged sized shop.

And we wonder why 95% of businesses fail in the first 5 years.

When you own or control the top rankings for your keywords, that’s like having people who are actually interested in your product or service, walking past your shop, and more than likely walking INTO your shop because they are targeted.

That is the key to business success, having a targeted market that you can appeal to, and communicate with to sell your product.

Which would you prefer, being the street peddler trying to sell to the open crowds walking past, or being a right in front of a crowd of people wanting and screaming for your product.

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Don’t forget about this months advanced video, just head to:

http://www.ltseo.com.au/business-catalyst1.html

If you are looking for last months videos you can view them at.

http://www.businesscatalyst.com.au/CustomContentRetrieve.aspx?ID=10910

Marc Lindsay (LTSEO)

Marc is widey known as the best Search Engine Optimisation expert in Australia and one of only a few leading consultants world wide.

He started his career by spending over 6 years in the navy as an IT and communications systems expert. Marc has always had a passion and a natural skill for computers and technology so after leaving the navy he started his own IT business.

At the same time he began his training with the best SEO experts around the world and quickly learnt and honed the vital skills needed to obtain the best Google rankings possible.

Marc prides himself on satisfying and over-delivering on all his customers’ needs and never letting a customer’s problem go unsolved.

Marc is constantly learning in order to remain at the forefront of the SEO industry and now specialises in business and corporate consulting. He expects and receives only the best and highest quality of work from all members on his team, as they do from themselves.

http://www.ltseo.com