Articles
The 800lb Gorilla of Online Marketing (Part 3) (Video)
Search Engine Optimization is fast becoming the 800lb gorilla for online marketing. If you are not in a top ranking position in Google natural search for your target market, it’s like having a life changing product or service, and no advertising or sales people to talk about it. In this series of videos, Marc Lindsay at LTSEO takes you through the dos and don’ts of Search Engine Optimization.
Every thing you need to know about designing your website from start to finish… Stage 3 Part 3 –Business Catalyst Functionality no website should be without!
Throughout the course of Jill's newsletters, she will take you through creating a website from start to finish from a Graphic Designer’s point of view. Each month Jill will focus on different stages of the web design process...
The difficulty of being difficult ...
Give your website the same qualities of your favourite aunty, and watch it become a favourite. Its that simple, why take the difficult route unless you have to.
Why do they all get it wrong?
In this series of articles Bardia delves into and talks about his 4C's process of Content->Credibility->Conversion->Customer. He mastered the 4C's when turned his first online business back in 1997 into 1,000,000 customers with revenues approaching $5,000,000 p.a. and a marketing budget of zero. He will show you how you can apply this simple yet proven process to achieve online success.
Media 2.0 - A chat with Cameron Reilly CEO of The Podcast Network (Podcast)
In this relaxed and informal interview with one of the biggest players in the Australian New Media scene, Cameron Reilly discusses how technologies like MySpace, Blogs, Podcasts and more are disrupting the business world - for the better. It's insightful, entertaining and enlightening listening, with lessons that every business can apply in their online efforts.
The 800lb Gorilla of Online Marketing (Part 2) (Video)
Search Engine Optimization is fast becoming the 800lb gorilla for online marketing. If you are not in a top ranking position in Google natural search for your target market, it’s like having a life changing product or service, and no advertising or sales people to talk about it. In this series of videos, Marc Lindsay at LTSEO takes you through the dos and don’ts of Search Engine Optimization.
Are you serious about making more money?
In this series of articles Bardia delves into and talks about his 4C's process of Content->Credibility->Conversion->Customer. He mastered the 4C's when turned his first online business back in 1997 into 1,000,000 customers with revenues approaching $5,000,000 p.a. and a marketing budget of zero. He will show you how you can apply this simple yet proven process to achieve online success.
Small Business dilemma (I can't take a single day off, how will anything get done!)
If you look back to when you first started your business, taking a holiday was unheard of. For some of us 5 years on, 10 years on, we still think it’s ‘impossible’ to take one :)
The 800lb Gorilla of Online Marketing (Part 1) (Video)
Search Engine Optimization is fast becoming the 800lb gorilla for online marketing. If you are not in a top ranking position in Google natural search for your target market, it’s like having a life changing product or service, and no advertising or sales people to talk about it. In this series of videos, Marc Lindsay at LTSEO takes you through the dos and don’ts of Search Engine Optimization.
Why do the majority of all websites fail
In this series of articles Bardia delves into and talks about his 4C's process of Content->Credibility->Conversion->Customer. He mastered the 4C's when turned his first online business back in 1997 into 1,000,000 customers with revenues approaching $5,000,000 p.a. and a marketing budget of zero. He will show you how you can apply this simple yet proven process to achieve online success.
The Seven Deadly Sins of Avoiding Marketing
While perceptions may be changing fast, Kylie Beaufoy, Hall Chadwick’s marketing and communications’ director says many firms still fail to see the value of good marketing. Here she sets out to dispel some key misconceptions.
Every thing you need to know about designing your website from start to finish… Stage 3 (Part 2) – Construction
Throughout the course of Jill's newsletters, she will take you through creating a website from start to finish from a Graphic Designer’s point of view. Each month Jill will focus on different stages of the web design process...
Is your business success important to you?
In this series of articles Bardia delves into and talks about his 4C's process of Content->Credibility->Conversion->Customer. He mastered the 4C's when turned his first online business back in 1997 into 1,000,000 customers with revenues approaching $5,000,000 p.a. and a marketing budget of zero. He will show you how you can apply this simple yet proven process to achieve online success.
Perfection can harm your business
It may seem slightly strange to put the quest for perfection into the negative traits basket. But this isn’t your essential, productive level of perfection. I’m referring to the type of perfection we crave, that can actually harm a business.
The 6 Rules for Business Growth
Business planning is not a budget or a SWOT analysis or a mission statement. Business planning is but one step in the process of what we like to call “the Rules for Business Growth”.
Email - The Most Powerful Marketing Tool on the Planet !
Unlike traditional mail, email marketing delivery is instant. Your customers can respond instantly, and the entire process is easy to track and measure. It sounds too good to be true doesn’t it?
Are YOU leading your website to victory?
Every website needs a powerful leader to drive its success. A great leader will ensure that a return on investment is achieved for their business. They will inspire and motivate their team to create an outstanding website. They will make sure that their website is a profit earning machine that their clients absolutely love.
Let’s Get Crawled
In this month’s article Joshua explains the uses and implementation of site maps, as well as touching on the (more complicated than is often thought) topic of inbound linking strategy.
The Four Secrets of Successful PPC Campaigns (Part 3)
Over the past decade, online marketing has become an integral part of most businesses’ marketing strategies. In particular, Search Engine Marketing (SEM) and Search Engine Optimization (SEO) have become one of the most common channels for any business to sell its products and services. In this series of articles, Barbara will share some insights into successful SEM and SEO campaigns.
Every thing you need to know about designing your website from start to finish… - Stage 3 (Part 1)
Throughout the course of Jill's newsletters, she will take you through creating a website from start to finish from a Graphic Designer’s point of view. Each month Jill will focus on different stages of the web design process...
People with unique names should not get undressed in a glassy web
The web is amazing. It’s also unforgiving when you make a mistake. Leave some nasty trails on the web, and it remains there for a very very long time for your potential clients to find.
How to make your website really work for you
Would you consider your website a good one? Does it work for you? Do you really know? Charisse Gray, Senior Business Writer, NSW Business Chamber provides this comprehensive checklist to help all businesses determine whether their website is working for them.
The Four Secrets of Successful PPC Campaigns (Part 2)
Over the past decade, online marketing has become an integral part of most businesses’ marketing strategies. In particular, Search Engine Marketing (SEM) and Search Engine Optimization (SEO) have become one of the most common channels for any business to sell its products and services. In this series of articles, Barbara will share some insights into successful SEM and SEO campaigns.
You're putting me to sleep
Are you putting your clients to sleep because you’re too busy acting like a business person? The moment you get to work you take off your personality and put on your business mask. Everyone knows it’s your business mask, but hey they won’t say a thing because they’ve got their business masks on too, doesn’t mean they like it though.
The Quest Continues
So far in our quest to break the myth that “SEO is all about page titles and Meta tags”, we have talked about how to properly optimise these features of your page, as well as the importance of crawlable content for the search engine spiders, determining the code to text ratio for your site and simple changes that can increase it. This month Joshua will help you to further optimise your pages using keyword prominence and internal linking strategies.
Putting the “Oh!” in SEO
Optimisation is more than just titles and meta tags! This article dips into the concepts behind increasing your search engine rankings in the all-important natural search results through Search Engine Optimisation.
Find out why this guy determines how well your business performs online (and offline) - introducing web2.0
Oh about ten years ago, when most people were asked what the web would look like in 2007 it resembled something out of a futuristic fantasy sequence. In reality, today, the web represents the image of the guy on the left. The new web is being controlled by the average joe. And this means a whole lot of important things to your business - as the average joe is your client and the creator of the new web, coined - Web2.0.
The Four Secrets of Successful PPC Campaigns (Part 1)
Over the past decade, online marketing has become an integral part of most businesses’ marketing strategies. In particular, Search Engine Marketing (SEM) and Search Engine Optimization (SEO) have become one of the most common channels for any business to sell its products and services. In this series of articles, Barbara will share some insights into successful SEM and SEO campaigns.
e-marketing e-ssentials
e-marketing is becoming a ‘must have’ strategy for many of today’s businesses, so the question is, do you bother with using this in your business? And if you do, how do you maximize your return?
Inside Story: Building Australia’s largest Online Signs and Promotional Business (Part 3)
When I was approached by Bardia Housman, CEO of Business Catalyst to join other industry professionals to write articles I was surprised. What? Writing articles? There are millions of articles on the Internet about a billion different things you can do with your website such as optimisation, programming techniques, programs and so forth. Who is going to read it anyway?...
Every thing you need to know about designing your website from start to finish… - Stage 2 (Part 3)
Throughout the course of Jill's newsletters, she will take you through creating a website from start to finish from a Graphic Designer’s point of view. Each month Jill will focus on different stages of the web design process...
Do you smile on the way to work?
What do I have to smile about? Well first let me tell you about how I can ensure you’re beaming a smile each and every morning on your way to work, be it in your lounge room or on the 20th floor of an office in the CBD. The reason I am so sure I can bring a smile to your face is that I am going to (through a series of articles) teach you how to make the most of your online business.
The Art of Brand – The War On Clutter (Part Three - Podcast)
In a three part series, eBrands strategy development director Marc Iannacone discusses the art of branding. Part Two looks at directly targeting our enemy – clutter!
Good web design can't sell products that suck
The biggest problem facing many online stores - products that suck! As its quick and cheap to setup an online store, many people think they’ll put a few products up and thousands of people will purchase from them. This is the number one offender that stops most online stores from becoming successful and sadly, in many cases – from selling at all.
Stop telling… Start selling!
Did you know that you can talk yourself out of a sale? You have two ears and one mouth, you need to use them proportionally in sales, otherwise you run the risk of talking yourself out of the sale. The key to getting the sale is asking great questions.
Every thing you need to know about designing your website from start to finish… - Stage 2 (Part 2)
Throughout the course of Jill's newsletters, she will take you through creating a website from start to finish from a Graphic Designer’s point of view. Each month Jill will focus on different stages of the web design process...
Spam mail - how to avoid your business acting illegally (Part 2)
In the second part of her articles on the Spam Act 2003, Charisse discusses best practicies on how to avoid your business acting illegally.
Marketing Matters - Your Database Is The Lifeblood Of Your Business… (Part Three)
In writing the series of Marketing Matters Articles Marian Sampson has unlocked some of the things which bigger businesses take for granted, and provides tools which small businesses can use to assist your business in achieving growth, a well recognised brand and reputation within your market...
Search engines do not like casual sex
For years, companies have been trying to add the right keywords, the right page titles (et cetera) to rank better and search engines have been coming up with stricter rules so only websites with good/appropriate content rank well. If you have good content, you will rank well and you will enjoy more traffic to your website – without spending thousands on search engine optimisation.
Spam mail - the law and what it means to business (Part 1)
The Spam Act 2003 came into effect in April 2004. It aims to reduce the amount of junk email and junk SMS messages (i.e. “spam”) in Australia. Read this article and learn what the act is all about and how it will affect you.
The Art of Brand – Part Two
In a three part series, eBrands strategy development director Marc Iannacone discusses the art of branding. Part Two looks at directly targeting our enemy – clutter!
Every thing you need to know about designing your website from start to finish… - Stage 2 (Part 1)
Throughout the course of Jill's newsletters, she will take you through creating a website from start to finish from a Graphic Designer’s point of view. Each month Jill will focus on different stages of the web design process...
Export Marketing and your online presence
Currently exporting or thinking about starting? In the first instance you need to make sure your online presence assists your market penetration- in the second make sure your online strategy matches your export development strategy.
Inside Story: Building Australia’s largest Online Signs and Promotional Business (Part 2)
Have you noticed that people often send newsletters only once? Yes, a company director decides to send a regular newsletter to their clients. Everybody involved is full of enthusiasm and is energetically running around to find all possible content that their average customer might be interested in.
Marketing Matters - What Makes A Strong Brand? (Part Two)
In writing the series of Marketing Matters Articles Marian Sampson has unlocked some of the things which bigger businesses take for granted, and provides tools which small businesses can use to assist your business in achieving growth, a well recognised brand and reputation within your market...
The Art of Brand – Part One
In a three part series, eBrands strategy development director Marc Iannacone discusses the art of branding. In part one, Marc reviews the war on clutter...
Every thing you need to know about designing your website from start to finish… - Stage 1
Throughout the course of Jill's newsletters, she will take you through creating a website from start to finish from a Graphic Designer’s point of view. Each month Jill will focus on different stages of the web design process...
Negative Feedback is Extremely Positive
Fact : you can’t please all your clients all the time, no matter how good your customer service is, at some point you will face a client who is not happy, don’t wait for them to tell you why, most people are ‘polite’ you have to ask...
Revenue Generation “The Truth-Can You Handle The Truth.”
What drives business? Ultimately its revenue… “the truth, you can’t handle the truth” see the words of Jack Nicholson in a few good men aptly modified on You Tube with the sales man stating “you (business) lie under the blanket of revenue which I provide.” ...
How to Create Lead Generation Offers That Work
Do you just focus on the contact us form on your website to attract clients? Maybe you’ve tried sending out letters but received no results? With variable data printing, businesses can print lead generation material for an audience of one that can achieve outstanding results . . . learn how to produce effective lead generation programs that attract clients...
Inside Story: Building Australia’s largest Online Signs and Promotional Business (Part 1)
When I was approached by Bardia Housman, CEO of Business Catalyst to join other industry professionals to write articles I was surprised. What? Writing articles? There are millions of articles on the Internet about a billion different things you can do with your website such as optimisation, programming techniques, programs and so forth. Who is going to read it anyway?...
Marketing Matters - What’s In A Brand? (Part One)
In writing the series of Marketing Matters Articles Marian Sampson has unlocked some of the things which bigger businesses take for granted, and provides tools which small businesses can use to assist your business in achieving growth, a well recognised brand and reputation within your market...
