Following the success of our Google Engage partnership in Australia, we're working with the team from Google to extend this great opportunity out to Business Catalyst Partners in North America.
If you're a web or digital agency looking to grow your business, we strongly recommend that you sign up and take advantage of the program.
What is Google Engage?
Google Engage is a free agency training program that helps web designers, web developers and digital marketers just like you master AdWords and other Google products, so that you can help your clients and customers succeed online.
It only takes 5 minutes, and it's free - http://www.google.com/ads/engage/
The regular approval process can take 3 - 5 days, however Adobe Business Catalyst customers (that’s you) will receive expedited processing of their application within 24 hours. In the Promotional Code field of the application, simply enter “Adobe".
Benefits of Engage
- Access to exclusive Google Engage product trainings and events
- Incentives for your new AdWords customers
- Dedicated AdWords campaign set-up phone support
- Online training, sales and marketing tips, and much more
- Check out the full list of benefits here
BC + Google Engage success story – Scott B. Reynolds, Thrise
How long have you been an Adobe customer?
Since I started doing web design in the ‘90s. Not only do I use Adobe products every day, but I attend a lot of their events, like Adobe Max, and run the Hartford (CT) Adobe User Group, where I encourage other people to use Adobe products.
I’m also a Business Catalyst Certified Premium partner. I jumped in with both feet, and am very active in the BC community. I help run an independent, community-run group, BC Sandpile.
Why did you join Engage? How long have you been a member?
I’d been managing AdWords campaigns for a while, and got really good results. I wanted to integrate AdWords more into my business. It seemed like a no brainer. In 2011, I set up My Client Center (MCC) on Google, then joined Engage.
I had learned a lot about AdWords on my own, but to get training from Google was really appealing. So was going to the in-person Engage events. You can even talk to somebody on the phone. I wanted to take the certification exams, which I knew would help me learn AdWords and be able to say that Thrise is Company Certified for AdWords. The two go hand-in-hand. I knew that the whole experience would be good for me.
What kind of agency do you have and what is your service offering?
Thrise provides web design and marketing services for small- and medium-sized companies. We specialize in online marketing, which includes advertising, social media, search engine optimization, and landing-page optimization—basically, anything that will provide our clients with a positive return. Those returns can be an increase in sales, or generating more leads, or really any goal that might be set by the client.
We started Thrise in 2011. We became a Business Catalyst Premium partner right away, and almost immediately started the Engage process.
What do you get out of being in Engage? What do you like most?
At the top of the list is the training. That’s the biggest benefit you can get. AdWords is easy to start with—it’s easy by design. But there can be so much more that you can offer your clients, if you know all the ins and outs of AdWords. And the way to get there is by putting in the time and the effort and the training.
Engage also has other resources. For instance, they have slide decks that you can actually use. You can put in your logo, and your client’s logo, and customize the deck. So Google offers that kind of thing, too, which is always helpful.
Compared to other companies, Google blows it out of the water. Especially with all the training, the in-person events, the people they bring in—it’s really been surprisingly good. With the big companies, you usually don’t get that kind of support.
How has Engage helped your business change?
Engage has led me down a path that I might not have gone down otherwise, with the training, the tools, and the client incentives and coupons. Being Company Certified has made it so much easier to offer AdWords as one of my services. It has given me more confidence in offering these services to my clients. I know what to expect. I have the training, and can talk about AdWords in an intelligent way. That has really been helpful.
A lot of the philosophies in Engage align with what we do at Thrise. For example, Engage emphasizes things like discovering your client’s pain points and how to make that pain go away. That’s something I completely agree with, and have embraced and implemented in my company’s strategy. So, it was a really good fit for us.
Get started with Google Engage by registering at www.google.com/ads/engage/
Already a member of Google Engage? Check out the new Pitch Deck Library for topic-specific, customizable, downloadable powerpoint templates that are perfect for client meetings.