Because we know how important is to get an extra helping hand for your Business Catalyst activity, we're launching a series of articles focused on presenting a Partner resource every month.
This month we will talk about Partner success stories.

This resource was created so that BC Partners can share their experience moving from a multiple-platform agency to a BC focused business. You’ll also get some useful advice on managing your client projects, key learnings and a see a few project showcases.

The first Partners that shared their stories with us are Sarah Powell from Blackroom Creative and Bill Sholar and Kim Green of Short Story Marketing.

Check out their stories here:
Blackroom Creative
Short Story Marketing

You can access more valuable resources from your Partner Portal dashboard -> Resources -> Sales tab.

And we’re looking forward to welcoming more inspirational BC stories. So if you feel your business went through an interesting journey since you started using BC and if you want to share your Partner success story with everyone, contact us.

The Adobe Business Catalyst Team

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Thank you for an amazing Townhall!

For those of you who could make it yesterday to the meeting, a big Thank you. For those of you who were not able to join, you have below the recording of the session with a great Q&A with Bogdan, Alexandru and Cristinel. 

Check out the January 2014 Townhall recording to find out more about:

  • Our strategy and planning for 2014
  • Short recap of 2013
  • Open Platform and how it can reshape BC
  • Q&A
Thank you again, and see you for the next meeting. 
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Diana Iliescu

Episode 34 of the BC Podcast - Alexandru on Open Platform

Tune in for Episode 34 of the Business Catalyst podcast! In this episode we announce the winners of last month’s Story Challenge, talk about the Open Platform Beta launch, get an interview with Director Alexandru Costin, and much more. Don’t miss out, listen below.

Listen to this month's podcast:

Simply click the play button below to stream the podcast via your browser.


Alternatively, you can download the podcast in .mp3 format for offline listening.

In this episode :

  • Brent Weaver and Brian Lowry announce the Story Challenge winners
  • Brian Lowry gives Javascript book recommendations to get ready for Open Platform
  • Brent Weaver interviews Alexandru Costin about Open Platform and other developments with Business Catalyst
  • Reminder about v2 UI being discontinued
  • Learn about this months challenge

Get Interviewed!

If you want to make your debut on an upcoming BC Podcast, contact Brent (

Win big by answering the Project Challenge!

Leave a comment below with a link to a recent BC project you completed and a couple of sentences describing the project and you’ll be entered in next months contest. The top three projects will receive a FREE BC Gurus premium template credit worth $149 each.

Until next time,
Brent & Brian

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Wednesday February 12th, Scott B Reynolds from Thrise will explain why Adobe Business Catalyst, an all-in-one solution for building and managing online businesses, is the most underrated product in the Creative Cloud. Scott will go over the value of Business Catalyst, walk-through practical features, and answer as many questions as time allows.

Register for the event, or watch it live (via Adobe Connect)

Scott is a Premium BC Partner, an Adobe Community Professional, and an organizer of BC Sandpile.

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Spread the word about your Dreamweaver web portfolio by adding social media and optimizing your portfolio for search engines to find you. Then publish your portfolio and make sure to keep it fresh with new content that promotes the work you're doing.

Dreamweaver and Business Catalyst work hand-in-hand to help you create powerful websites and online stores faster than ever. A Dreamweaver CS6 subscription includes free hosting on Business Catalyst for one site, while a Creative Cloud membership includes free hosting for five sites.

Read more on the Dreamweaver-Business Catalyst integration for an overview of the Business Catalyst features built into CS6, working with module templates from this interface and display some new features like code completion and related files.

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To ensure the highest levels of performance we will be performing updates to servers located in our Dublin AWS, New Jersey and Sydney AWS data centers. To minimize the customer impact, the updates are scheduled at the most convenient hours for the region and will take up to six hours to complete.During the maintenance procedure the Partner registration and Trial site creation will experience service interruptions, User and DNS management (such as creating users or zone replication) will be unavailable, and comments will be turned off for 60 minutes, impacting sites on ALL data centers.Additionally, throughout the maintenance procedure, website front-ends for sites located in the respective data center that have heavy database usage my experience slight service interruptions.

Maintenance schedule:
  • Start time: January 29th
  • Duration: We are targeting a 4 hour maintenance window. Please see below the datacenter timezone as well as a link to check local time. We will keep you informed via
  • Data centers: 
Customer impact:
  • Partner registration, Trial site creation
  • Several intermittent website front-end interruptions for some sites
  • User and DNS management 
  • Comments will be turned off for 60 minutes

For up to date information about system status, check the Business Catalyst System Status page.We apologize for any inconvenience caused by these service interruptions. Please make sure that your customers and team members are made aware of these important updates.Thank you for your understanding and support,

The Adobe Business Catalyst Team

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First Townhall meeting of 2014

Hi all, 

As we are starting this new year we wanted to take an opportunity and share a bit of our vision and planning with all of you. So if you want to hear more about Open Platform and where we see Business Catalyst going with this new opportunity please join Alexandru and the BC Management team on January 28th for a Connect session. 

You will get a glimpse of what we have been working on in the past few months, what we envision with the new platform and where we see the product progressing in the future. 

As always, we have 2 sessions, one for our Australian partners and one for our US partners. Please register to the one that best suits your needs. 

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This month, we're moving on through SEO month with a guest article on SEO powered by Innovaxis, a BC Partner with a solid experience in marketing services, email campaigns, PR, website development, social media, channel development and more.

When people talk about search engine optimization (SEO), most are really talking about link building. While building links is important to enhance the visibility and SEO for any given website, we’ve found that it’s becoming increasingly more important to implement on-page SEO with every new Google algorithm release.

For our clients, we’ve consistently increased their traffic, lead generation and e-commerce sales by 100-300% by implementing these 3 On-Page SEO Best Practices.

Step 1: Implement Custom Metadata
Custom metadata needs to be well written and implemented on every page on your site, through all four layers:

Page title
  1. Put a maximum of 70 characters in your title, to maintain the impact of each work
  2. The first few words have more weighting than the rest, so keep this in mind when creating your powerful one liner
Meta description
  1. Use a maximum of 50 characters to describe your page. This will ensure that you only put the most relevant keywords in there. 
Image ALT text
  1. You want to have at least one image per page, and each image should have an alternative text. This ensures both that your content is visible and indexed by search engine, but also that visitors with disabilities will be able to read your site through their devices, even having a description of the images they normally cannot access. 
Meta keywords
  1. Put a maximum of 500 character to maintain efficiency
  2. The least important metadata field – it may not be indexed by Google at all but no one knows for sure, so we populate this field but don’t spend much time in doing so

Most of these items can be filled in the specially designed BC interfaces, as you can see from the screenshot above taken from this very blog post admin screen. 

Though not metadata, you will also want to incorporate keywords into the URL for every page. This includes both page name and folder name(s) in addition to your domain.

Step 2: Utilize & Incorporate Keywords into Headers
Readers frequently scan headers first to see what part of the page is most relevant. In recognizing this, Google weighs keywords in headers more heavily than body text, starting with H1 headers and followed by H2:

H1 headers
  1. Use only one H1 header per page, to keep the relevance high
  2. As before, the first few words have more weighting than the rest so keep this in mind when creating the header
H2 headers
  1. Not weighted as heavily as H1
  2. Can be several per page along with H3, H4, H5 headers

Step 3: Utilize Google/Bing Webmaster Tools & Google Analytics
While Google Analytics is widely used, it seems that the vast majority of websites out there do not effectively utilize Google and Bing Webmaster Tools. You will also want to upload an XML sitemap to both of them as well as monitor them weekly to resolve whatever crawl errors and HTML improvements are listed.
Monitoring Google Analytics also gives you some incredibly important information:

  • Unique Visitors: is this number going up or down?
  • Content: what are the most popular pages on the site and how does this compare with what you want people to see?
  • Traffic Sources: where are people coming from and where do you want them to come from

Also important:

  • Bounce Rate: should be <50% – you’ve got big problems if it’s above 70-75%
  • Avg. Visit Duration: should be more than 1.5 minutes: <1 minute and your in trouble while over 2 minutes is great
  • Pages / Visit: ideally 4 or more – 1 is a bounce and 2-3 is only marginally better

If your site has strong website traffic but weak bounce rate, time-on-site and page views, you’ve got a conversion problem…

Caution: Don’t Forget about Content
Just remember that, while on-page SEO is critical to your website’s keyword rankings, you can only do so much with it if your content is limited. It’s going to be difficult for a starter site with 5- 25 pages to rank well for anything even with on-page SEO best practices implemented and monitored.

Thank you Innovaxis for this great article! For more valuable tips and tricks on SEO and other topics, feel free to get in touch with Sean Parnell from the Innovaxis Marketing team.

The Adobe Business Catalyst Team

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Diana Iliescu

January 15th webinar recording on SEO

Thanks to those of you who attended our BC webinar with Katherine Anderson.

If you were unable to join us live, you can access the last 3 recordings below:

Also, don't forget to register for our upcoming webinar:

Wed, February 12th: Email Marketing with Megan Taylor from Kapow Interactive

If you have any questions or suggestions please do not hesitate to send them over to We will be happy to answer all your inquiries.

Thank you and hope to see you in next month’s webinar.

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Introducing Business Catalyst Open Platform

As we are starting a new year here at Business Catalyst, we are excited to finally be able to share with you one of our biggest development projects. We have heard time and again about your quest to deliver more complex, custom made projects that would perfectly tailor the site to your customers. And most of the times that included not only customizing the front end of your site, but also working on the administration section. 

BC Open Platform at a glance

Our new project called Business Catalyst Open Platform allows you to build custom-tailored Admin experiences for your customers. The new functionality utilizes the idea of apps (or applications) and powerful REST APIs. It is designed to allow you to easily interface with Business Catalyst as a platform, by creating, editing and styling your own menu items using simple JSON configuration files, or connecting with external tools and applications using our APIs. The full Open Platform program will include:

As we move forward we want to open up some of these elements to more developers in a closed beta testing program, so read further to see how you too can be a part of this program. But first, let's take a look at what these new features will help you achieve. 

Build custom functionality in the admin section

Whether we are talking about menu entries in the top ribbon or additional entries in the side menus, you will now be able to control how your customers see and interact with the Business Catalyst admin area, which is where most business owners spend their day. 

For example, you can add your own homepage slider, where the owner of the site can easily upload images or choose them from the existing library, manage all slides in a single dashboard or even create a video slider with clips integrated from Youtube or Vimeo.

This application will  help you by saving development time and giving your end customer a better experience by allowing them to quickly edit their own site in the admin without having to call the partner for future updates.

By creating your own application you will be able to deliver completely custom interfaces, fully adapted to the needs of your customers. These new menu entries can link to outside content or newly coded applications designed specifically for your customers. 

Using the new APIs and having the ability to customize your menu entries will allow you to extend the admin section of BC by building your own tools and applications. 

Package the apps and sell them on the marketplace

Once you decide that you want to monetize your work beyond a single site, you can package your applications and sell them on the BC App Store (managed by BC Gurus), generating revenue from other partners who want to optimize their work by including your application in their sites. 

Over the past few months we have tested these workflows with a handful of dedicated partners which we would like to thank for their efforts. In the App Store you can see some of the applications they already created. Take a moment to review them and see how your sites could benefit from using one of them. They cover a variety of uses such as:

  • Web App Autoloader
  • Twitter feed
  • Captcha with Refresh
  • Team Directory
  • Homepage slider
  • Dev in a box
  • Get an application installed on your site today and take advantage of the reduced development time and added functionality!

    We want to thank these developers who took the time to test a new technology that was at times incomplete, and who provided invaluable feedback to our team as we progressed. We hope that as we move forward we will see amazing apps built on this platform. 

    Start learning with Developer Documentation and Forum

    Our Developer program includes detailed documentation to guide you through the first steps in building your application, a developer forum where you can chat, ask questions, collaborate and share ideas, as well as provide the BC engineering team with feedback that can be later integrated into to product. 

    At this time these tools will be restricted to the beta testing team, but we expect to open them to all BC partners as we move towards a public Beta release within the next few months. 

    Join our closed Beta Program

    At this time installing apps is available for every Business Catalyst partner. In order to join our developer community and try your hand at coding one of the applications or customizing the admin area of your own site, please join our closed Beta Program. You will be required to sign an NDA and receive access to documentation and tools that will help you with the very first instances of app development. 

    To join the program please send an e-mail to the BC Partner team expressing your interest in this, and they will guide you through the procedure. Please note that the testing group is open to all partners (paid or free) that have created at least one paid site on Business Catalyst.  

    Within the next few months our team will continue to develop these features with the help of the Beta Group, and then open the development program to all partners of Business Catalyst. 

    We hope that you are as excited as we are to embark in this new chapter for Business Catalyst, and shape the future of the platform. 

    The Business Catalyst team

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