Business Catalyst Blog

Listen: Final episode of the BC Podcast for 2012!

Jackson Palmer Thursday, December 20, 2012

Our final episode for 2012. Get a recap of our recent end-of-year Partner events, learn about the new site, and hear a handy business tip from Brendon O'Sullivan!

Listen to this month's podcast:

Simply click the play button below to stream the podcast via your browser.


Alternatively, you can download the podcast in .mp3 format for offline listening.

To subscribe and receive the BC Podcast each month, you can find us on the iTunes store here or by simply searching "BC Podcast" from iTunes.

In December's Episode :

See you in 2013!

Photos: End-of-year Partner Events

Jackson Palmer Thursday, December 20, 2012

We've just wrapped up series of great end-of-year BC Partner parties across the globe. A big thanks to everyone who was able to make it their nearest event, and to the Partners who helped in organizing these parties.

There were a total of 7 sponsored events, and you can view some fantastic photos from them by clicking the links below. If you took any photos yourself or held your own event, make sure you share a link in the comments section below.

Thanks, and happy holidays!



Sydney (plus, a 2nd album)

New England





St Louis



Support availability during holiday period

Vlad Stanilescu Wednesday, December 19, 2012

It's that time of year again and in order to give our Support team a well-deserved rest, we'll be taking a short break over the holiday season. Please find our team's availability during the holiday period outlined in the table below.

On those days marked as "emergencies/incidents only", we'll have an on-call team member available in the unlikely event of a service outage or emergency issue. From December 27-31 support will be available as per usual, however we'll have a smaller skeleton team online as we expect an overall lower volume of traffic.

December 25 Emergencies/incidents only
December 26 Emergencies/incidents only
December 27 Limited coverage
December 28 Limited coverage
December 29 Limited coverage
December 30 Limited coverage
December 31 Emergencies/incidents only
January 1 Emergencies/incidents only
January 2 Emergencies/incidents only

Up until December 24, and from January 3 onwards, Support will be fully operational and available via all channels. Thank you for all of your support during 2012, it's been an exciting year and we've achieved a lot as a Support organization.

Here's to an amazing 2013!

Zero-To-Hero December Update: Additional Free Training Courses!

Jackson Palmer Wednesday, December 19, 2012

Zero To Hero

Since launching the Zero To Hero program on October 16th, over 1,500 Partners have started their journey through this on-demand, free training resource.

This month, the folks at BC Gurus have added two great new courses to the Zero To Hero line-up - CRM and Reporting & Analytics.

There's also an exciting announcement and opportunity for all Partners to receive 3 months of free BC hosting upon graduating from the program.

For all the details, head on over to the BC Gurus blog

Google Engage for Australian Business Catalyst Partners

Jackson Palmer Monday, December 17, 2012

Google Engage + Business Catalyst

Here at Business Catalyst, we're always looking for new ways to help our Partners succeed. One fantastic way you can expand your business scope and generate on-going, recurring revenue is by offering clients additional services such as search engine optimization and online advertising.

With that in mind, we've been working with the folks at Google to bring their great Engage for Agencies program to BC Partners in Australia. If you're a web or digital agency looking to grow your business, we recommend that you sign up and take advantage of the program.

What is Google Engage?

Google Engage is a free agency training program that helps web designers, web developers and digital marketers just like you master AdWords and other Google products, so that you can help your clients and customers succeed online.

Join today

It only takes 5 minutes, and it's free -

The regular approval process can take 3 - 5 days, however Adobe Business Catalyst customers (that’s you) will receive expedited processing of their application within 24 hours.

Benefits of Engage

BC + Google Engage success story - Katherine Anderson, Sirocco Web Design

Sirocco Web Design

How long have you been an Adobe customer?
We started our Business and purchased our first Adobe Product, ‘Photoshop’ in 1997 to design Video graphics and VHS covers and this began our love affair with Adobe Products.

In 2010 we found Adobe Business Catalyst when researching integrated Content Management Systems for our clients. Once we saw the features of BC we became instantly hooked, bypassing the free trial and signing up to become a Certified Premium Partner. Since then BC has transformed our business by allowing us to offer a full suite of integrated online business solutions to our growing clientele.

Why did you join Engage? How long have you been a member?
We have always been intrigued with SEO and wanted our websites to be successful and rank well.  This lead us to Search Engine Marketing and Social Media Optimization as ways to further saturate the market and create brand awareness for our clients.

I had just become individually certified for Google Adwords in 2011 when we received an invitation from Lucinda Barlow, Head of Marketing at Google, to join the ‘Google Engage for Agencies’ program.  The program offered Adwords training, incentives, campaign setup services and marketing tools. We quickly joined and have attended every Sydney Engage event for the last 18 months.

Since then we have become Company Certified for Google Adwords and have become more dedicated and passionate about SEO, SEM and SMO.

What kind of agency do you have and what is your service offering?
Our Business has been running since 1997 and grown from a Video Production Agency to a full-service Graphic Design Studio, to now specializing in Online Business Design, Marketing and Consulting.

Having been in the industry for over 15 years we’ve experienced all aspects of offline marketing and are now focusing more online, with conversion optimizing, digital advertising strategies and evaluating ROI.

Adobe Business Catalyst is our CMS of choice and with Google as our online marketing partner we are able to offer our clients a complete online marketing solution.

What do you get out of being in Engage? What do you like most?
The Engage training events are like a ‘live resource library’ where we are able to have all our questions answered by actual Googlers and network with agency professionals. Getting the very latest, cutting edge information on product advancements, search tips and tricks, and learning how other agencies leverage online marketing has been invaluable.

Google Engage has trained us in all aspects of Adwords Search and Display, Analytics, Google+, Mobile and Video Advertising, Device Usage and Statistics, the Future of Digital Marketing and the full suite of Google products that we now use.

Being able to get advice from Google trainers like David Booth, Corey Koberg and Chris Skinner, who also run their own successful Online Agencies, has been inspirational.

The Engage Portal provides us with free certification for Adwords Courses, $100 promotional codes for our new Adwords customers, marketing tools and education material plus a fantastic pitch library to help sell Google products to our clients and create extra revenue for our business.

How has Engage helped your business change?
Google Engage has allowed us to further leverage SEO for our clients by adding SEM and SMO packages to saturate search results. We now work on providing return-on-investment statistics for marketing spend and use conversion tracking to measure and report on the success of online and offline campaigns.

Our Agency is also working on a white label solution to provide SEO services to other Business Catalyst Partners, providing on-page, off-page, local, SEM and SMO services to their customers. This allows us to offer our services as an SEO affiliate, working side-by-side with BC Partners to help their clients achieve their online marketing goals.


Get started with Google Engage by registering at

Already a member of Engage? Check out the new Pitch Deck Library for topic-specific, cusomisable, downloadable powerpoint templates that are perfect for client meetings.

We'll be continuing to work with the team at Google Engage in the coming months, so stay tuned!
The Adobe Business Catalyst Team

Introducing the new

Jackson Palmer Thursday, December 13, 2012

We’ve just relaunched with a new look and feel, plus a range of updated content. As announced at the recent US Partner Conference, the new micro-site allows us to better position Business Catalyst as an all-in-one solution. We hope you enjoy the new site!

Some of the great new content you’ll find includes:

This is just the beginning, and we plan to continue updating the new with additional content in the coming months. So take a look around, share the new site with your colleagues and make sure you leave your thoughts in the comments section below.

The Adobe Business Catalyst Team.

December Townhall recordings

Magda Neagu Thursday, December 06, 2012

Hi everybody,

If you have not attended the December Townhall meetings live, you can find below the recorded meetings. Bogdan goes through the 2013 plans for Business Catalyst, Vlad explains the changes in the support team, and we also have some small announcements.

Australian meeting

US Meeting 

Hope you enoy the recordings.

BC Sandpile - December meetings

Diana Herac Monday, December 03, 2012

BC Sandpile is a weekly online meeting run by Business Catalyst Partners for the purpose of sharing ideas, best practices, and networking.

Weekly Day/Time:

  • San Francisco: Tuesdays, 5pm (all times adjusted in relation to this time)
  • New York City: Tuesdays, 8pm
  • London: Wednesdays, 1am
  • Sydney: Wednesdays, 12pm

December 4th (5th in AUS):

Vlad-Cristian Stanilescu from Adobe will be discussing how to get the most out of Business Catalyst’s support, including the in-product help, the new support page, tools & workflows, and the documentation revamp.

December 11th (12th in AUS):

Scott B Reynolds from Thrise will lead the discussion on the updates in the December Business Catalyst release. Some of the topics will include webform/comment spam, SEO, in-context editing, etc. Learn what you need to do to update your sites.

December 18th (19th in AUS):

Urszula Richards from onlineiq will explain how to work more efficiently using the online work platform, Podio. She will show how to add structure to Business Catalyst projects using collaboration and discussion.

December 25th (26th in AUS):

Open meeting.

Full schedule:

December Townhall - come see what is new!

Magda Neagu Wednesday, November 28, 2012

This month we are getting together on the 5th of December for the Townhall meeting.
If you want to find out what is coming in our next release, what the plans are for the future and how you can best prepare yourself and your customers please join us to discuss all of this plus much more.

Please don’t forget to register here:
Australian session
EU/ US session


A fresh episode of the BC Podcast - November 2012

Jackson Palmer Tuesday, November 27, 2012

Hear an interview with BC Guru Brent Weaver, get all the details on our latest system update, find out about our upcoming end of year Christmas parties, and of course listen out for a fresh HTML quiz question in Episode 24 of the BC podcast!

Listen to this month's podcast:

Simply click the play button below to stream the podcast via your browser.


Alternatively, you can download the podcast in .mp3 format for offline listening.

To subscribe and receive the BC Podcast each month, you can find us on the iTunes store here or by simply searching "BC Podcast" from iTunes.

In November's Episode :

Also, as promised - check out this great article from Paul Irish about using box-sizing: border-box on your sites today, as discussed in this episode of the podcast.