Here at Business Catalyst, we're always looking for new ways to help our Partners succeed. One fantastic way you can expand your business scope and generate on-going, recurring revenue is by offering clients additional services such as search engine optimization and online advertising.
With that in mind, we've been working with the folks at Google to bring their great Engage for Agencies program to BC Partners in Australia. If you're a web or digital agency looking to grow your business, we recommend that you sign up and take advantage of the program.
What is Google Engage?
Google Engage is a free agency training program that helps web designers, web developers and digital marketers just like you master AdWords and other Google products, so that you can help your clients and customers succeed online.
It only takes 5 minutes, and it's free - www.google.com.au/ads/engage/
The regular approval process can take 3 - 5 days, however Adobe Business Catalyst customers (that’s you) will receive expedited processing of their application within 24 hours.
Benefits of Engage
BC + Google Engage success story - Katherine Anderson, Sirocco Web Design
How long have you been an Adobe customer?
We started our Business and purchased our first Adobe Product, ‘Photoshop’ in 1997 to design Video graphics and VHS covers and this began our love affair with Adobe Products.
In 2010 we found Adobe Business Catalyst when researching integrated Content Management Systems for our clients. Once we saw the features of BC we became instantly hooked, bypassing the free trial and signing up to become a Certified Premium Partner. Since then BC has transformed our business by allowing us to offer a full suite of integrated online business solutions to our growing clientele.
Why did you join Engage? How long have you been a member?
We have always been intrigued with SEO and wanted our websites to be successful and rank well. This lead us to Search Engine Marketing and Social Media Optimization as ways to further saturate the market and create brand awareness for our clients.
I had just become individually certified for Google Adwords in 2011 when we received an invitation from Lucinda Barlow, Head of Marketing at Google, to join the ‘Google Engage for Agencies’ program. The program offered Adwords training, incentives, campaign setup services and marketing tools. We quickly joined and have attended every Sydney Engage event for the last 18 months.
Since then we have become Company Certified for Google Adwords and have become more dedicated and passionate about SEO, SEM and SMO.
What kind of agency do you have and what is your service offering?
Our Business has been running since 1997 and grown from a Video Production Agency to a full-service Graphic Design Studio, to now specializing in Online Business Design, Marketing and Consulting.
Having been in the industry for over 15 years we’ve experienced all aspects of offline marketing and are now focusing more online, with conversion optimizing, digital advertising strategies and evaluating ROI.
Adobe Business Catalyst is our CMS of choice and with Google as our online marketing partner we are able to offer our clients a complete online marketing solution.
What do you get out of being in Engage? What do you like most?
The Engage training events are like a ‘live resource library’ where we are able to have all our questions answered by actual Googlers and network with agency professionals. Getting the very latest, cutting edge information on product advancements, search tips and tricks, and learning how other agencies leverage online marketing has been invaluable.
Google Engage has trained us in all aspects of Adwords Search and Display, Analytics, Google+, Mobile and Video Advertising, Device Usage and Statistics, the Future of Digital Marketing and the full suite of Google products that we now use.
Being able to get advice from Google trainers like David Booth, Corey Koberg and Chris Skinner, who also run their own successful Online Agencies, has been inspirational.
The Engage Portal provides us with free certification for Adwords Courses, $100 promotional codes for our new Adwords customers, marketing tools and education material plus a fantastic pitch library to help sell Google products to our clients and create extra revenue for our business.
How has Engage helped your business change?
Google Engage has allowed us to further leverage SEO for our clients by adding SEM and SMO packages to saturate search results. We now work on providing return-on-investment statistics for marketing spend and use conversion tracking to measure and report on the success of online and offline campaigns.
Our Agency is also working on a white label solution to provide SEO services to other Business Catalyst Partners, providing on-page, off-page, local, SEM and SMO services to their customers. This allows us to offer our services as an SEO affiliate, working side-by-side with BC Partners to help their clients achieve their online marketing goals.
Get started with Google Engage by registering at www.google.com.au/ads/engage/
Already a member of Engage? Check out the new Pitch Deck Library for topic-specific, cusomisable, downloadable powerpoint templates that are perfect for client meetings.
We'll be continuing to work with the team at Google Engage in the coming months, so stay tuned!
The Adobe Business Catalyst Team