Business Catalyst Blog

Register Now: Partner Orientation Webinars

Diana Iliescu Saturday, March 02, 2013

Great news: Partners webinars are back in February! Please join us for this session to learn more about how to use Muse to create & update a website and publish it to Business Catalyst from our experienced Product Manager for Muse, Dreamweaver & BC - Danielle Beaumont.

Join us for the live session on Tue March 5th / Wed March 6th for a chance to win three months free hosting for your new website!

We will have two sessions, one for Australia and the other for Europe and US. Please follow our blog http://www.businesscatalyst.com/_blog/bc_blog for more details.

To register for this session, simply choose your region below:

US/Australian session

EU session

If you have any questions or suggestions please do not hesitate contact us at BCpartner-team@adobe.com.
We'd love to hear from you.

Business Catalyst @ MAX 2013

Jackson Palmer Wednesday, February 27, 2013

Back in 2011, we brought Partners an amazing line-up of Business Catalyst sessions and labs at the annual Adobe MAX conference. It was a great conference for Business Catalyst, with the community coming out in force and over 60 Partners in attendance. As you may be aware, Adobe skipped MAX in late-2012, with the aim of bringing you an even bigger, better MAX conference this coming May 2013.

MAX 2013 is going to be massive for Business Catalyst with an exciting, expanded range of sessions and labs on offer. Attending the MAX conference is a fantastic opportuntiy to network with fellow designers, developers and Business Catalyst Partners.

View the agenda below, which includes a range of dedicated BC sessions catering to both new and experienced Partners. For session descriptions and times, check out the official Adobe MAX scheduler here.

Top 3 Reasons to Attend MAX 2013

  1. Hear how you can grow your web design business from successful Business Catalyst Partners 
  2. Learn how to more effectively build and sell Business Catalyst sites to your clients
  3. Expand your horizons and open up new business opportunities by networking with like-minded designers, developers and Partners

To get your hands on a conference pass, make sure you visit the MAX website and register today!

Also, don't forget to attend our social event on Sunday 5 May, hosted at Rick's Place, Figueroa Hotel. The event kicks off at 5:30pm and runs until late. Drinks and appetizers on us!

BC Sessions/Labs @ MAX 2013 Full Agenda

Sunday, 5 May

Monday, 6 May

  • 12:45pm - Building business websites with Dreamweaver and Business Catalyst with Adam Broadway
  • 2:45pm - Creating impactful, responsive websites using Business Catalyst with Dr. Paul Cheney
  • 5:00pm - Building Web Apps without coding using Business Catalyst with Jason Tinnin

Tuesday, 7 May

  • 12:30pm - Building business websites with Dreamweaver and Business Catalyst with Adam Broadway
  • 3:00pm - Creating impactful, responsive websites using Business Catalyst with Dr. Paul Cheney
  • 3:00pm - Adding Adobe Muse to your Business Catalyst toolkit with Chris Kellett
  • 4:00pm - Digital marketing best practices with Business Catalyst with Brett Stockley

Wednesday, 8 May

  • 9:30am - Measuring and optimizing your eCommerce checkout experience with Karim Ardalan
  • 11:00am - Developing an effective sales strategy for your web agency with Tim Gentle
  • 11:00am - Building Web Apps without coding using Business Catalyst with Jason Tinnin
  • 3:30pm - Zero to Hero: The Business Catalyst Partner Journey with Brent Weaver

We look forward to seeing you at MAX 2013!

Zendesk integration with Business Catalyst CRM

Diana Iliescu Tuesday, February 26, 2013

 

Mario Gudelj and Eddy Chan (Two Blokes With A Postie) have teamed up to offer a Business Catalyst - Zendesk Integration service to the Partner Community. They've built a web service that can pull cases and contacts from BC and push them as 'tickets' and 'requesters' into your Zendesk account. It can also grab new 'requesters' from your Zendesk account and sync them back to the BC CRM so you can use email marketing to contact them.

What does this mean for you as a BC partner? It's a new service that you can use yourself or offer your clients, especially the bigger ones where there is a team of sales staff or customer support staff who need to use a dedicated customer service app like Zendesk but at the same time need a custom designed BC site to generate leads or field support queries via webforms.

All they need to do is create an account on their integration server with the details of the BC site and Zendesk account to be synced, then customize the app to setup and match your BC form fields with Zendesks custom ticket fields. Integration of one BC site to one Zendesk account starts from AU$995, you can read more about it at their blog. Be sure to ask about their custom API dev services too, they can connect BCs API to anything with a SOAP or REST API to add that extra functionality your client needs.

 

Google Engage for Partners in North America

Jackson Palmer Monday, February 25, 2013

Google Engage + Business Catalyst

Following the success of our Google Engage partnership in Australia, we're working with the team from Google to extend this great opportunity out to Business Catalyst Partners in North America.

If you're a web or digital agency looking to grow your business, we strongly recommend that you sign up and take advantage of the program.

What is Google Engage?

Google Engage is a free agency training program that helps web designers, web developers and digital marketers just like you master AdWords and other Google products, so that you can help your clients and customers succeed online.

Join today

It only takes 5 minutes, and it's free - http://www.google.com/ads/engage/

The regular approval process can take 3 - 5 days, however Adobe Business Catalyst customers (that’s you) will receive expedited processing of their application within 24 hours. In the Promotional Code field of the application, simply enter “Adobe".

Benefits of Engage

  • Access to exclusive Google Engage product trainings and events  
  • Incentives for your new AdWords customers
  • Dedicated AdWords campaign set-up phone support
  • Online training, sales and marketing tips, and much more
  • Check out the full list of benefits here

BC + Google Engage success story – Scott B. Reynolds, Thrise

How long have you been an Adobe customer? 

Since I started doing web design in the ‘90s. Not only do I use Adobe products every day, but I attend a lot of their events, like Adobe Max, and run the Hartford (CT) Adobe User Group, where I encourage other people to use Adobe products.

I’m also a Business Catalyst Certified Premium partner. I jumped in with both feet, and am very active in the BC community. I help run an independent, community-run group, BC Sandpile.

Why did you join Engage? How long have you been a member?
I’d been managing AdWords campaigns for a while, and got really good results. I wanted to integrate AdWords more into my business. It seemed like a no brainer. In 2011, I set up My Client Center (MCC) on Google, then joined Engage.

I had learned a lot about AdWords on my own, but to get training from Google was really appealing. So was going to the in-person Engage events. You can even talk to somebody on the phone. I wanted to take the certification exams, which I knew would help me learn AdWords and be able to say that Thrise is Company Certified for AdWords. The two go hand-in-hand. I knew that the whole experience would be good for me.

What kind of agency do you have and what is your service offering?
Thrise provides web design and marketing services for small- and medium-sized companies. We specialize in online marketing, which includes advertising, social media, search engine optimization, and landing-page optimization—basically, anything that will provide our clients with a positive return. Those returns can be an increase in sales, or generating more leads, or really any goal that might be set by the client.

We started Thrise in 2011. We became a Business Catalyst Premium partner right away, and almost immediately started the Engage process.

What do you get out of being in Engage? What do you like most?
At the top of the list is the training. That’s the biggest benefit you can get. AdWords is easy to start with—it’s easy by design. But there can be so much more that you can offer your clients, if you know all the ins and outs of AdWords. And the way to get there is by putting in the time and the effort and the training.

Engage also has other resources. For instance, they have slide decks that you can actually use. You can put in your logo, and your client’s logo, and customize the deck. So Google offers that kind of thing, too, which is always helpful.

Compared to other companies, Google blows it out of the water. Especially with all the training, the in-person events, the people they bring in—it’s really been surprisingly good. With the big companies, you usually don’t get that kind of support.

How has Engage helped your business change?
Engage has led me down a path that I might not have gone down otherwise, with the training, the tools, and the client incentives and coupons. Being Company Certified has made it so much easier to offer AdWords as one of my services. It has given me more confidence in offering these services to my clients. I know what to expect. I have the training, and can talk about AdWords in an intelligent way. That has really been helpful.

A lot of the philosophies in Engage align with what we do at Thrise. For example, Engage emphasizes things like discovering your client’s pain points and how to make that pain go away. That’s something I completely agree with, and have embraced and implemented in my company’s strategy. So, it was a really good fit for us.


Get started with Google Engage by registering at www.google.com/ads/engage/

Already a member of Google Engage? Check out the new Pitch Deck Library for topic-specific, customizable, downloadable powerpoint templates that are perfect for client meetings.

Newcastle user group meeting

Diana Herac Saturday, February 16, 2013

You are invited to the first Newcastle BC Usergroup meeting for 2013 using Adobe Connect on Friday 22nd February at 4.30 pm.
 
The new Business Catalyst SEO services launched by Sirocco Web Design will be previewed and there will be plenty of time for general Partner Discussions.

A date for the next face-to-face meeting will be booked for April.

Here is a link to the meeting room via Adobe Connect:

 http://experts.adobeconnect.com/newcastle-bc-group-feb13/ 

You will also receive an email with this link one hour before the presentation. Just access the system as a guest (unless you have an account already), with your name.

Look forward to seeing you at 4.30pm.

BC Sandpile - February meetings

Diana Herac Tuesday, February 05, 2013

BC Sandpile is a weekly online meeting run by Business Catalyst Partners for the purpose of sharing ideas, best practices, and networking.

Weekly Day/Time:

  • San Francisco: Tuesdays, 5pm (all times adjusted in relation to this time)
  • New York City: Tuesdays, 8pm
  • London: Wednesdays, 1am
  • Sydney: Wednesdays, 12pm

February 5th (6th in AUS):
Mike Sallander from BC Academe will explain why and demonstrate how a blog can be built using web apps. This demonstration will serve as a practical example as to how the new web app SEO improvements (included in January release) can be applied.
http://www.bcsandpile.com/_blog/Meeting_Chalkboard/post/web-app-driven-blog-mike-sallander/

February 12th (13th in AUS):
Katherine Anderson from Sirocco Web Design is launching a new white label solution for Business Catalyst Partners to provide Organic SEO, SEM and SMO services.
http://www.bcsandpile.com/_blog/Meeting_Chalkboard/post/white-label-katherine-anderson/

February 19th (20th in AUS):
Mary Blight of Rangs Graphics is joining us to share some of the fundamental rules BC Partners need to know about Adobe Business Catalyst. Mary will go through the important concepts she has learned during the last 6 years of implementing 100+ BC Sites.
http://www.bcsandpile.com/_blog/Meeting_Chalkboard/post/business-catalyst-tips-mary-blight/

February 26th (27th in AUS):
Scott B Reynolds from Thrise will discuss how to use Responsive Web Design with Business Catalyst. This is one of the most requested topics, and we’re finally going to invest an entire meeting on the subject.
http://www.bcsandpile.com/_blog/Meeting_Chalkboard/post/responsive-web-design-scott-reynolds/

Full schedule: http://www.bcsandpile.com/_blog/Meeting_Chalkboard/

AID BC's Hands-on BC Training Program powered by dashbee

Diana Herac Saturday, February 02, 2013

Introducing the first hands-on training: AID BC powered by dashbee.

Make the most of your Adobe Business Catalyst website and online business with our hands-on, in-person two day course. You will be provided with a laptop (or bring your own) to work on a demo website so your fingers can learn along with your brain! In addition to the hands-on course, each day also includes one-on-one time with the instructor so you can use the skills you learned on your specific BC site.

Business Catalyst is updated regularly, so even experienced users may not be aware of some of the new time saving features. The more you know about the platform, the more you can use it to grow your online business.

After taking our BC Essential course you, you will be better able to:

  • Keep your content updated and Search engine friendly
  • Stay in touch with clients using Email Marketing
  • Generate leads
  • Grow your online store
  • Track results to see what's working and what needs updating

The instructors are experienced BC developers who have developed hundreds of BC sites for a wide range of industries and clients.

Register now!

The first course offered will be at Adobe's offices in San Francisco, February 26-27, 2013. You can save $200 by using the early bird pricing of $395 (per day). Regular pricing of $495 goes into effect on February 8th. Space is limited. Breakfast and lunch will be provided.

BC Partners:
AID BC is offering a generous referral fee for any of your clients that you wish to get trained. It’s a fact that users who are trained, tend to stay with BC longer. There are also discounts available for BC partners who would like to have their staff take the training course and learn more about BC. Contact AID BC for more details.

We look forward to seeing you or your BC clients at the first class!

Catch the first episode of the BC Podcast for 2013!

Jackson Palmer Tuesday, January 29, 2013

Listen to our first episode for 2013! Get a recap of our latest system update, hear from BC ninja Liam Dilley, and stay tuned for our brain-teasing quiz question.

Listen to this month's podcast:

Simply click the play button below to stream the podcast via your browser.

player

Alternatively, you can download the podcast in .mp3 format for offline listening.

To subscribe and receive the BC Podcast each month, you can find us on the iTunes store here or by simply searching "BC Podcast" from iTunes.

In January's Episode :

Until next time,
Jackson.

Business Catalyst scheduled maintenance

Magda Neagu Friday, January 25, 2013

To ensure the highest security and performance levels for our services, we're applying a hardware and software update on servers located in our Dublin, New Jersey and Sydney datacenters. To minimize the customer impact, the updates are scheduled at the most convenient hours for the region and will take up to eight hours to complete.
During the maintenance procedure the Admin Console Access, Partner Portal, FTP, Dreamweaver extension, Muse, Business Catalyst APIs, Partner registration and Trial site creation will experience 2 service interruptions of up to 30 minutes each (first one at the beginning and the second at the end), impacting sites on ALL datacenters.
Additionally, throughout the maintenance procedure, website front-ends for sites located in the respective Datacenter that have heavy database usage my experience service interruptions of maximum 5 minutes.
Please find below the maintenance schedule and the list of affected services:

Start of maintenance Duration Datacenter Customer impact
February 2nd , 2013,  02:00 – 10:00 PST (12:00 GMT+02) 8 hours New Jersey
  • 2 x 30 minutes service interruptions for Admin Console Access, Partner Portal, FTP, Dreamweaver extension, Muse, Business Catalyst APIs, Partner registration, Trial site creation; this will impact sites on all datacenters
    • Several intermittent website front-end interruptions for some sites on New Jersey datacenter
February 9th,  2013, 02:00 – 07:00 PST 5 hours Dublin
  • 2 x 30 minutes service interruptions for Admin Console Access, Partner Portal, FTP, Dreamweaver extension, Muse, Business Catalyst APIs, Partner registration, Trial site creation; this will impact sites on all datacenters
    • Several intermittent website front-end interruptions for some sites on Dublin datacenter
February 23 2013, 02:00 – 10:00 PST  8 hours  Sydney
  • 2 x 30 minutes service interruptions for Admin Console Access, Partner Portal, FTP, Dreamweaver extension, Muse, Business Catalyst APIs, Partner registration, Trial site creation; this will impact sites on all datacenters
    • Several intermittent website front-end interruptions for some sites on Sydney datacenter

For up to date information about system status, check the Business Catalyst System Status page.
We apologize for any inconveniences generated by these service interruptions. Please make sure that your customers and team members are aware of these important updates.
Thank you for your understanding and support,
The Adobe Business Catalyst Team

Register now: Upcoming Google Engage training for Australian BC Partners!

Jackson Palmer Wednesday, January 23, 2013

Google Engage for Agencies

Last month, we introduced Australian BC Partners to the Google Engage program for agencies - a free training program that helps web designers, web developers and digital marketers just like you master AdWords and other Google products, so that you can help your clients and customers succeed online.

One of the great benefits of signing up for Engage is access to exclusive Engage Bootcamp training events. You can view the full schedule of upcoming events here.

As Business Catalyst Partners and Google Engage members, you'll receive a massive discount on the ticket price for Engage Bootcamp events.

Join today

It only takes 5 minutes, and it's free - www.google.com.au/ads/engage/

The regular approval process can take 3 - 5 days, however Adobe Business Catalyst customers (that’s you) will receive expedited processing of their application within 24 hours.

Once registered and approved, simply visit this page to view and register for upcoming Engage Bootcamp events, and you'll instantly receive your exclusive discount.

 

We recommend that all Australian Partners take advantage of this exciting program from Google. So make sure you register and book your spot at an Engage Bootcamp event today.

We're also working with the Google team worldwide to roll this partnership out across regions such as the US, so stay tuned!
The Adobe Business Catalyst Team