Multi-site Channel Strategies with BC

In this free webinar, Colin Frost, BDM for Adobe Business Catalyst will highlight the best practices in servicing vertical markets, using the tools available to you as part of the BC platform. If you personally, or an organization with which you have an affiliation, are influential or have a large database of independent businesses or ‘members’ within a certain market, this webinar is for you!

When one thinks of channels, most people think of industry markets such as real estate, churches, accountants, lawyers, hotels, personal trainers, etc. These are great candidates, but other channel opportunities might include:

• franchise groups
• independent consultants within a large corporate
• independent distributors of a major manufacturer
• independent agents for multi level marketing organizations

In the session you will learn:

• the benefits of using structuring a BC partner portal itself as a vehicle to target a channel or vertical market.
• how it is possible to facilitate centralized email marketing, coordinated by head office for each ‘member’ in the vertical.
• you can set the marketing process onto auto pilot with the 30-day trial link and multi step auto responders.
• the options in terms of centralized content syndication.
• …and much more!