6 Online Business Strategy Showcases Part 3 - Amplify Your Voice

- Wednesday, April 08, 2009
In the last post, we looked at some great examples of Online Communities running on BC. This time we're looking at "Amplify Your Voice" as a strategy for your Online Business. This means that you're selling a solution to increase publicity for a cause or organisation. In particular we're focusing on sites using Blogs, Email Marketing and RSS, in synergy, to achieve this. Check out what we had to say last October, as part of our 6 Online Business Strategies.

Blogs as a Marketing and Publicity Channel

Small business owners and organisations are now using blogs to publish content to attract new customers and keep them interested. Blogs should be used as part of a broader, integrated Marketing strategy, where customers are alerted to blog and announcement updates via Email Marketing, and RSS Feeds.

Here are some cool examples of BC powered blogs:

Artsprojekt - reaching artists worldwide...

Artsprojekt
This stylish site by Level9 Design aims to "liberate artists worldwide" and keeps in contact with it's community by way of blogging. The Artsprojekt team use a BC Blog to post interviews, promote competitions and announce new products. If you look at the bottom of the right-hand side bar you'll notice a 'Email This' form which is an example of the 'Refer-a-Friend' module being added to the site template.

Dubbo City Council - media releases via blogs...

Dubbo City Council
Created by Bos Web Systems, this local Government site uses blogs and announcements to publish media releases and news, bringing the local community together. New content is displayed on the home page via an Announcements module, increasing blog visits. It's a great way for Dubbo council to keep in touch with it's constituents compared with the traditional mail-out that most other local Governments have.

Rob Munnik Productions - creating a media stream using a blog...

Community Productions
Joi Design has customized a BC blog that Rob Munnik & Community Productions use to post embedded video episodes of their weekly Television series called SchoolsInc Television. Embedding video on a blog is an easy (just copy and paste the HTML embed code from the video site of your choice) way to create your own media stream, like having a personal TV Channel.

Using Email Marketing to Increase Blog Traffic

Don't expect people to automatically come and visit your site when you make updates. You'll need to use Email Marketing and RSS to push updates to your audience. As part of an integrated marketing approach, "Subscribe Me " and "Tell a friend" forms can be used to capture users in your CRM database, whom you can email on a regular basis to tell them about site updates and news.

If your audience isn't interested in giving their email address to you but still wants to be updated then you still have the option to provide an RSS channel for them to subscribe to. 

Selling the 'Amplify Your Voice' Strategy To Your Clients

This strategy is about keeping an open and constant flow of communication between your client and their customers, so prospects are not forgotten, and neither is the business. Nothing is more powerful than fresh, high-quality content in attracting an audience. Make sure you make the most of it by using a combination of of Blogs, Announcements, RSS and Email Marketing so you can regularly update your audience on what's new!

In the next post of the series, we'll be looking at how BC Partners have built sites that automate Customer Service for their Clients.

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