Over the last 10 years website reporting has become stagnant and boring. There is a constant flow of feedback from business owners who are confused and struggling by their website statistics. In fact what I tend to hear from business owners, even with the advent of Google Analytics, is that they still don't have the full picture of their online business. The problem with these reporting systems is - anonymity. If they can't tell you which visitor is Mr Smith and which is Mrs Jones, how does this help you treat Mr Smith differently from Mrs Jones?
As a fellow business owner I can't think of anything more important. I must know who my customers are so I can best serve them. Something to think about for 2008? I think so!