A week ago we returned from a very productive trip to the Adobe San Francisco office, where we met both our SVP, as well as a couple of very influential partners – Brent and Jason. One action item that we took from that trip was to make sure we very clearly and openly state what is our strategy and roadmap to the whole Business Catalyst partner community.

This blog post is about these concepts, explaining them in the simplest fashion possible.

Business Catalyst Mission

Our mission is to enable online businesses, not websites through a vibrant partner network.

Value Proposition

All in one as key differentiator, both for you as partners as well as for the business owners.

For you it’s the one stop shop that enables you to meet all your customers’ demands, allowing you to grow to be a successful agency, and for the business owners it’s the one place where you go to manage and grow your online business.

Business Catalyst Strategies

  • Treat our partners as real partners, not simply resellers of our solution.
  • Invest in the all-in-one aspect of business catalyst as main differentiator.
  • Reinventing Business Catalyst into a great platform that enables you to make your customers successful online, allowing the right engineering team velocity, scalability and elasticity.

All in one, explained

It's all about integration. It's not about how well the e-mail marketing side of Business Catalyst compares to our competitors (feature-by-feature comparison), it's all about how we can take advantage of the fact that our system offers e-commerce, analytics, CRM and CMS next to e-mail marketing, and how we can combine ALL these to make the world's best e-mail marketing tool by taking advantage of these integrations.

It’s about workflows that will enable partners to sell the integrated solution and all in one vision to business owners.

Tactics / Roadmap

September 2012

Better e-mail marketing/CMS integration, start working towards the platform vision.

  • Enable better integration between e-mail marketing and CMS and e-commerce, by allowing CMS content to be reused in e-mail marketing campaigns.
  • Start executing towards our platform vision, by improving the extensibility of the list layouts on web apps and e-commerce modules.

November/December 2012

Better e-mail marketing/CRM integration; advance e-commerce.

  • Better integration between e-mail marketing and CRM, by enabling things like list exclusions.
  • Expand e-commerce stock capabilities to product attributes.

February / March 2013

Better e-commerce integration; continue working towards the platform vision.

  • Enable better flexibility for e-commerce by enabling liquid in a production-ready fashion.
  • Better e-commerce reporting.

May/June 2013

Platform reinvention.

  • Enable flexibility for our webapps by enabling liquid and web apps API enabling partners to further extend Business Catalyst to SBO needs.
  • Enhance webapps up to a point where an average BC partner will be able to recreate and enrich most existing BC modules (blogs, photo galleries, etc) using web apps.
  • Enable webapps import/export to fuel an ecosystem of partners helping each other.

If you want to learn more about our strategy and focus for the near term, please attend our September 24th partner conference in San Jose, where the BC team members will be present, and more than open to get into more details.

- Bogdan

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[Updated 30/04/12: Full details of Day 2 social event announced - read more and register at: http://www.prettypollution.com.au/business-catalyst-partner-event]

We're hosting the first official Australian BC Partner conference on 4th June 2012 in Sydney, with a full day of Partner presentations lined up. If you weren't able to make it across to Adobe MAX last year, don't miss out on this great opportunity!

The Adobe-sponsored full day event is free to attend for all Partners and is bound to be a great community building event.

To attend, simply book your spot below. We ask that each staff member from your team who'll be attending fill out the form, so we can best cater and manage the event. Once registered, we'll send you through location details and keep you updated.


We'll have special guests Jason Tinnin and Cesar Keller from Simpleflame, plus Brent Weaver from BC Gurus from the US presenting, who in co-operation with leading Australian Partners Brett Stockley from Pretty Pollution and Brendon O'Sullivan from Bosweb Systems will also be organizing a full 2nd day of community building activities.

4 June, 2012 (Day 1) Schedule:




8:30 Jackson Palmer
Welcome and schedule outline
9:00 Liam Dilley Getting started with Liquid markup
9:45 Jason Tinnin  Taking Business Catalyst to the next level - case studies and examples
Morning tea break
11:00 Brett Stockley + Matt O'Malley Best practices with Business Catalyst
11:45 Jeff Perlman Application smorgasbord - integrate with 30 plus applications via a single portal
Lunch break
13:30 Mark Barrett Going up the food chain - using sales strategies and internal systems to increase projects value and lock in on-going revenue
14:15 Brent Weaver Positioning and selling your Business Catalyst services
15:00   Afternoon tea break
15:15 Declan Reynolds Effectively outsourcing your Business Catalyst projects
16:00 Tim Gentle Expand your reach - setting up an educated BC sales channel 
16:45 Brendon O'Sullivan Customer care and support best practices
17:30 Jackson Palmer
Thanks and closing
End of day

5 June, 2012 (Day 2) Schedule:

Join your fellow Partners for a day of fun and networking. We'll have barefoot lawn bowling and open-mic presentations throughout the day at the Balmain Bowling Club, then an after party not-to-be-missed at the CBD Hotel, Sydney.

A big thanks to our Master Partners, Simpleflame, BC Gurus, Pretty Pollution and Bosweb Systems for organizing and sponsoring Day 2. It's free to attend and bound to be a great day of community building.


Register your spot at: http://www.prettypollution.com.au/business-catalyst-partner-event




11:00AM - 5:00PM
Balmain Bowling Club
Barefoot bowling, networking, open mic, and a sausage sizzle
6:00PM - 9:30PM
CBD Hotel, Sydney Partner after-party, fully catered, buy your own drinks
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Join us at Adobe MAX 2011! (Updated)

Adobe MAX 2011

[Update: We've just released the full BC Unconference schedule and event details for Partner drinks on Sunday 2nd October. Read the agenda below for more information]

Last year, we brought you a jam packed roster of Business Catalyst sessions and labs at MAX 2010. Today, we're happy to announce an even bigger and better line-up of sessions at this year's conference! Attending MAX is a great opportunity to network with your fellow designers, developers and BC Partners.

You can view the agenda below, which includes a range of dedicated BC sessions catering to both new and experienced Partners. For session descriptions and times, check out the official Adobe MAX scheduler here.

Top Reasons to Attend MAX 2011

  1. Get an exclusive sneak-peek of BCv3 and the future of the BC platform with Product Director Bogdan Ripa
  2. Learn how to grow your web design business with best practices and hot tips for building and selling Business Catalyst sites with BC Guru's Brent Weaver
  3. See how you can take your BC sites to the next level using jQuery with Kiyuco's Jason Tinnin
  4. Take the spotlight and share your tips and tricks during the all-day BC Unconference. Stand up and be heard by the Partner community.
  5. Meet the team and have a drink on us - we'll be running a series of events where you can sit down with the people behind BC to discuss your thoughts and concerns.

To get your hands on a conference pass, make sure you visit the MAX website and register today!

Hands-on Training with John Ulliman

If you're just getting started with Business Catalyst, this is the session for you!

Join the man behind our great "Getting Started" training series to learn how you can build business websites faster using Business Catalyst and Dreamweaver.

These sessions run both Monday / Wednesday, and are a great way to get up and running with the BC platform.

The Agenda

Sunday, 2 Oct
  • 5:00pm - 7:00pm - Drinks with the Business Catalyst Team
    • Have a drink (or two) on us and meet the team behind Adobe Business Catalyst!
    • Location: The "Nomad Lounge" at the Figueroa Hotel (view on map)
Monday, 3 Oct
  • 12:45pm – Building Business Websites Faster with Dreamweaver and Business Catalyst hands on training with John Ulliman
  • 3:30pm – Sneak Peek: Build Powerful Online Businesses with Business Catalyst v3 with Product Director Bodgan Ripa
Tuesday, 4 Oct
  • 8:30am – Building Adaptive, Multiscreen Websites with Business Catalyst v3 with Principal Scientist Jorge Taylor
  • 4:00pm – Taking Your Sites to the Next Level with Business Catalyst and jQuery with Jason Tinnin from Simpleflame & Kiyuco
  • 4:00pm – Advanced Integration Techniques for Muse (codename) - focusing on Business Catalyst module integration
Wednesday 5 Oct
  • 8:30am – Building Business Websites Faster with Dreamweaver and Business Catalyst hands on training with John Ulliman
  • 9:30am – Case Study: Give Your Web Design Agency a Boost with Business Catalyst with Brent Weaver from HotPress Web & BC Gurus

  • The Business Catalyst Unconference
    • 10:10am - 10:15am – Welcome & Introductions
    • 10:15am - 11:05am – User Experience & Conversion Strategies For BC with Mike Muller from Stevens Advertising
    • 11:05am - 11:55am – Best Practices With Business Catalyst + Q&A with Brett Stockley and Matt O'Malley from Pretty Pollution
    • 11:55am - 12:45pm – Customer Care & Support with Brendon O'Sullivan from Bosweb Systems
    • 12:45pm - 1:35pm – Stop Pulling Your Hair Out, Use FileMaker To Make Data Importing A Breeze with Karim Ardalan from Dashbee
    • 1:35pm - 2:25pm – Web Standards & Business Catalyst with Liam Dilley from Fuel Design
    • 2:25pm - 3:15pm – Path To Business Catalyst Success with Brad Lawryk

Attending this year? Make sure you RSVP to our Facebook event and we'll reserve a free, limited edition Adobe BC T-Shirt for you at the event!

Any questions? Check out the official FAQ at Adobe.com

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