Today, we'll talk about how you can create a solid action plan and sow the seeds for a long-term relationship with your client.
Create An Action Plan
You've gained an understanding of your client's business, talked strategy, and set some business targets. By now, the client is probably asking "How are you going to pull this off?" and you're most likely wondering that too. This is where you can demonstrate your expertise by giving the client an understanding of the Online Business you're about to build for them and outline how it will achieve their goals.
Once you've explained the motivations and what the goals are, you need to provide a documented timeline of where it goes from here.
Your clients most immediate need is for you to build a website to roll-out and go live. The goals tied to this are all structural:
- You need to provide suggestions for what content is required (and a mini plan for your client to deliver that content)
- You need to discuss with your client what features are going to be implemented e.g what questions they need to ask in their contact form to qualify their customers? Do they need an online shop? What about a blog or forum?
- What about the navigational structure of their website?
- Other features and widgets or integration with social media?
Talk about launch and post launch marketing activities. These might not be done by you, but you need to give them a plan so they know how to nurture and grow their Online Business. Remember that a failed website often boils down the website owner having a "set and forget" mentality to maintaining their site.
Maintaining your client's website is an on-going process - think about eCommerce updates, new revenue generation, Email Marketing, SEO, SEM, utilizing the CRM Database and Advertising.
3. Long-term - What's next?
This is all about looking to the future and achieving long term goals. Websites need to stay dynamic or they quickly appear static and fall behind. What are you going to do to help your client overcome this?
Provide them with a plan for yearly site redesigns and encourage fresh, new content. Sow the seeds for future promotional work, email marketing templates, or advertising creatives - all of which you can provide them with in the future.
After working with their Online Business for a while, your client will figure out what works and what doesn't and they'll be much more involved in the next iteration of their site.
The key here is to establish yourself as an expert who will enable their business to succeed online, so in the future, they'll seek out you on-going assistance and require your services.